{"title":"Bluey","description":"\u003cp\u003eFor real life. Our Bluey range centres on the Hey Clay air-dry modelling kits — build Bluey, Bingo, Coco, Snickers, Lucky and Rusty one can at a time, or take on the full Bluey \u0026amp; Friends set in one go.\u003c\/p\u003e\u003cp\u003eThe clay air-dries, so there's no oven and no waiting around, and the free Hey Clay app walks children through each step with short video instructions. Suitable from age 3, and a reliable rainy-afternoon rescue.\u003c\/p\u003e","products":[{"product_id":"hey-clay-bluey-friends-15-cans","title":"Hey Clay Bluey \u0026 Friends (15 Cans)","description":"\u003cp\u003eFor real life! Hey Clay Bluey \u0026amp; Friends brings the world of Bluey to the craft table — 15 cans of bright, soft air-dry clay and a free interactive app that guides little hands through sculpting their favourite characters. The perfect present for a Bluey-mad 3+ who loves making things themselves.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eContents: 15 cans of clay\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBuild characters from the hit show\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that's kind to little hands\u003c\/li\u003e\n  \u003cli\u003eFinished models dry hard to keep and play with\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCreative, screen-guided fun the whole family will enjoy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFifteen cans of Bluey-themed clay fun.\u003c\/strong\u003e Collect the single-character Hey Clay Bluey sets too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":55571949519234,"sku":"E73845ED","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-friends-15-cans-loaded-dice-7890774.jpg?v=1781283398"},{"product_id":"hey-clay-bluey-rusty","title":"Hey Clay Bluey - Rusty","description":"\u003cp\u003eBring Rusty to life in clay. This Hey Clay Bluey set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Rusty from Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt a favourite Bluey character from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Rusty in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488862253442,"sku":"E73934EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-rusty-loaded-dice-4916191.png?v=1781281658"},{"product_id":"hey-clay-bluey-bingo","title":"Hey Clay Bluey - Bingo","description":"\u003cp\u003eBring Bingo to life in clay. This Hey Clay Bluey set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Bingo from Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt a favourite Bluey character from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Bingo in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488898625922,"sku":"E73930EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-bingo-loaded-dice-3019673.png?v=1781281656"},{"product_id":"hey-clay-bluey-bluey","title":"Hey Clay Bluey - Bluey","description":"\u003cp\u003eBring Bluey herself to life in clay. This Hey Clay set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt the star of the show from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Bluey in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488902558082,"sku":"E73929EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-bluey-loaded-dice-3168907.png?v=1781281657"},{"product_id":"hey-clay-bluey-snickers","title":"Hey Clay Bluey - Snickers","description":"\u003cp\u003eBring Snickers to life in clay. This Hey Clay Bluey set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Snickers from Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt a favourite Bluey character from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Snickers in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488907899266,"sku":"E73932EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-snickers-loaded-dice-8051338.png?v=1781281655"},{"product_id":"hey-clay-bluey-coco","title":"Hey Clay Bluey - Coco","description":"\u003cp\u003eBring Coco to life in clay. This Hey Clay Bluey set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Coco from Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt a favourite Bluey character from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Coco in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488922710402,"sku":"E73931EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-coco-loaded-dice-6991195.png?v=1781281654"},{"product_id":"hey-clay-bluey-lucky","title":"Hey Clay Bluey - Lucky","description":"\u003cp\u003eBring Lucky to life in clay. This Hey Clay Bluey set is the perfect present for a 3+ who loves Bluey, arts and crafts, and making their favourite characters themselves — soft, mixable, air-dry clay paired with a free interactive app that guides little hands from simple shapes to a finished figure.\u003c\/p\u003e\n\n\u003ch3\u003eAt a glance\u003c\/h3\u003e\n\u003cdiv style=\"border-left:4px solid #FBAD36;padding:12px 16px;background:#f7f7f7;margin:0 0 18px;\"\u003e\n  \u003cul style=\"margin:0;padding-left:18px;\"\u003e\n    \u003cli\u003eType: air-dry modelling clay set\u003c\/li\u003e\n    \u003cli\u003eCharacter: Lucky from Bluey\u003c\/li\u003e\n    \u003cli\u003eAge: 3+\u003c\/li\u003e\n    \u003cli\u003eFree Hey Clay app with step-by-step guides\u003c\/li\u003e\n    \u003cli\u003eNon-toxic, non-stick; air-dries in about 24 hours\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhy it's great\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSculpt a favourite Bluey character from scratch\u003c\/li\u003e\n  \u003cli\u003eMess-free clay that won't stick or stain\u003c\/li\u003e\n  \u003cli\u003eBoosts fine motor skills and creativity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHands-on, screen-guided fun for little Bluey fans.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSculpt-your-own Lucky in soft air-dry clay.\u003c\/strong\u003e Collect the rest of the Hey Clay Bluey characters too.\u003c\/p\u003e","brand":"TOMY","offers":[{"title":"Default Title","offer_id":56488926773634,"sku":"E73933EN","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/files\/hey-clay-bluey-lucky-loaded-dice-4990772.png?v=1781281654"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0306\/5842\/9059\/collections\/hey-clay-bluey-friends-15-cans-loaded-dice-7890774.jpg?v=1785771104","url":"https:\/\/www.loadeddice.uk\/collections\/bluey.oembed","provider":"Loaded Dice","version":"1.0","type":"link"}