Jazwares Toys Guide: Pokémon Battle Figures, Battle Feature and Select Explained

If a child you know owns a Pokémon figure bought this side of 2020, there's a good chance it says Jazwares on the box. The Florida toy company holds the Pokémon toy licence outside Asia, and makes Squishmallows, a Star Wars micro-vehicle range and a scattering of other licences.

It's also one of the friendliest brands in our collectibles range for your wallet. Most of what we stock from Jazwares costs less than a round of drinks, which makes it ideal for pocket money, party bags and "I need a present by Saturday". Here's what the different Pokémon figure lines actually are, what's suitable for which age, and where the money is best spent.

Battle Feature: CharizardBattle Feature: GengarBattle Feature: Blastoise

Who are Jazwares?

Jazwares was founded in 1997 by Judd Zebersky in Sunrise, Florida, with Laura Zebersky joining in 2005. After more than 25 years in Sunrise, it moved its headquarters to nearby Plantation in 2023. The founders stepped back from running the business in early 2026.

The ownership is more interesting than you'd expect for a toy company. Alleghany Corporation took a majority stake in 2016, and when Berkshire Hathaway bought Alleghany in 2022, Jazwares came along too. So, in a roundabout way, Warren Buffett's company owns the people who make your Squishmallows.

Two acquisitions explain what Jazwares is today:

• Wicked Cool Toys (2019): Wicked Cool Toys had been making Pokémon toys outside Asia since 2017. Buying it brought the Pokémon licence in-house.
• Kellytoy (2020): The makers of Squishmallows. Jazwares later combined the two into Pokémon Squishmallows, which the Toy Association named Collectable Toy of the Year in 2023.

Other names in its licence list include Fortnite, Roblox, Adopt Me!, Hello Kitty, Star Wars and Marvel.

The ranges, explained in plain English

• Pokémon Battle Figures: Small, chunky play figures, often in multipacks. A standard 3-pack has two 2-inch figures and one articulated 3-inch figure. Rated 4+. Our 3-packs (Mimikyu, Porygon & Croagunk; Squirtle, Greavard & Bellossom) are £19.99 at the time of writing, and single Battle Figures like Arcanine start at £12.99.
• Pokémon Battle Feature Figures: The step up. Bigger figures (Jazwares calls them 4.5-inch) with articulation and a built-in "battle feature" such as a launcher. Rated 4+. Ours run from £13.99 (Charizard, Toxtricity) to £19.99 (Gengar, Blastoise), with Meowscarada at £18.99.
• Pokémon Select: The collector line. 6-inch super-articulated figures with 15+ points of articulation and a display stand, rated 8+. Mega Charizard X and Mega Charizard Y are £23.99 each.
• Pokémon multipacks and 2-packs: The Mewtwo & Mew 2-pack (Mewtwo around 10cm, Mew around 5cm) is £16.99; the Battle Figure 6-pack, led by Captain Pikachu, is £41.99.
• Star Wars Micro Galaxy Squadron and vehicles: Small-scale Star Wars ships with tiny figures (around an inch tall) that fit inside. Our N-1 and Fiend Fighter are the 13cm medium size. The N-1 with Mando and the Fiend Fighter are £17.99 each; the larger Micro Galaxy Squadron Assault Class AT-AT is £61.99.
• Other licences: A Stranger Things Demogorgon that stands around 30cm for £16.99, and an Avatar: The Last Airbender Aang at around 17cm for £18.99.

2-pack: Mewtwo & MewBattle Figure 6-pack

Jazwares Pokémon figures: Battle Figures vs Battle Feature vs Select

This is the question we get most, usually from a parent holding two boxes that look nearly identical. The names don't help: "Battle Figure" and "Battle Feature Figure" are one word apart and are quite different toys.

Battle Figures: for collecting lots of Pokémon

• Size: Small. In a 3-pack, two figures are about 2 inches and one is about 3 inches.
• Articulation: Minimal on the small ones; the bigger figure in a pack has some.
• Best for: Younger kids (4+), pocket money, building a team of six on a budget, and the deeply satisfying business of lining them all up on a windowsill.
• Watch out for: They're small. That's the point, but it also means "under the sofa" is a permanent risk.

Battle Feature Figures: for playing with one favourite

• Size: Bigger, around 4.5 inches on the box. Our listings range from about 7cm (Toxtricity) to 13cm (Charizard), because a Toxtricity was never going to be the same size as a Charizard.
• Articulation: Several points of articulation, plus a play feature. The Charizard, for example, fires a missile from its mouth.
• Best for: Kids aged 4 and up who have a favourite Pokémon and want to actually play with it. Small parts mean they're not for under-3s, so mind younger siblings.

Select: for display, and for older fans

• Size: 6 inches (our listings say 15cm).
• Articulation: 15+ points, which is why they're called "super-articulated". Wings, tails and jaws pose properly.
• Extras: An adjustable display stand.
• Best for: Ages 8+, teenagers and adult Pokémon fans who want something for a shelf rather than a toy box. The Mega Charizards are the obvious pick, and the reason most people discover the line.

The short way to remember it: Battle Figures are about quantity, Battle Feature figures are about play, and Select is about display.

Select: Mega Charizard XSelect: Mega Charizard Y

The price ladder: from pocket money to proper present

All prices are ours at the time of writing.

• Around £13: A single Pokémon. Arcanine (£12.99), Charizard Battle Feature (£13.99), Toxtricity Battle Feature (£13.99). Pocket money, party bags, rewards for surviving the dentist.
• £17–£20: A small set or a better single. Mewtwo & Mew 2-pack (£16.99), a Battle Figure 3-pack (£19.99), Gengar or Blastoise Battle Feature (£19.99). This is the sweet spot for a birthday gift for a classmate.
• Around £24: Pokémon Select Mega Charizard X or Y (£23.99). The present for the older fan, or the grown-up who says they're "buying it for their nephew".
• £40-plus: The Battle Figure 6-pack (£41.99) as a main present for a younger fan.

Shown: Pokémon Battle Figure Arcanine 11.5 cm

So which one should you buy?

If it's for a 4 to 7-year-old

• A Battle Feature figure of their favourite (Charizard at £13.99 is a safe bet; Gengar at £19.99 if they're more into ghosts than dragons).
• A Battle Figure 3-pack (£19.99) if they'd rather have more Pokémon than bigger ones.

If it's for an 8 to 12-year-old

• Pokémon Select Mega Charizard X or Y (£23.99). Proper articulation, looks great on a shelf, and both are rated 8+.

If it's for a teenager or adult fan

• Buy both Mega Charizards and pose them having a row. £47.98 for the pair is still cheaper than most single collector figures.

If it's for a Star Wars fan

• The N-1 with Mando (£17.99) is a lovely little stocking filler for anyone who watched The Mandalorian.

If it's for a Stranger Things fan

• The Demogorgon (£16.99) is a lot of monster for the money.

Star Wars: N-1 with MandoStranger Things: DemogorgonAvatar: Aang

How ordering works with us

Our Jazwares range is mostly supplied by our European distributor. A few pieces are on the shelf, but most are listed as pre-orders we bring in especially for you: you order, we order it in, and it ships to you when it lands. New releases are genuine pre-orders with release windows. Each product page shows its own availability and timing, so check there before you promise anything to a small person with a birthday coming up.

Browse everything we can bring in at pre-order on demand and collectibles pre-orders.

The honest bit: what we'd swerve

• Bootleg Pokémon: Pokémon is one of the most counterfeited brands on the planet. Red flags: a price far below everyone else's, a seller with hundreds of a supposedly rare item, sloppy paint or poor quality, and no official licensing details on the packaging. Fakes aren't just disappointing; you have no idea what they're made of or whether they've been safety tested for small children. Buy from a proper shop.
• Buying Select for a toddler: It's rated 8+ for a reason. Fine joints and a stand are not a good match for a three-year-old with a grudge.
• Treating the wrong box as an upgrade: A Battle Feature figure isn't the "deluxe" version of a Battle Figure; it's a different toy. Match the line to the child, not to the price tag.
• Paying resale prices: Popular Pokémon like Charizard sell out, and some sellers mark them up afterwards. If you can't find one at a sensible price, pre-order or pick a different favourite.
• Thinking you'll catch them all: You won't. Nobody's shelf is that big. Pick a team.

3-pack: Mimikyu, Porygon & Croagunk3-pack: Squirtle, Greavard & Bellossom

The short version

• Jazwares was founded in Florida in 1997, is owned via Berkshire Hathaway, and makes Pokémon toys and Squishmallows.
• It brought the Pokémon toy licence in-house by buying Wicked Cool Toys in 2019.
• Battle Figures (4+) are small and collectable; Battle Feature figures (4+) are bigger with a play feature; Select (8+) is the 6-inch display line.
• Most singles cost £12.99–£19.99; Select is £23.99 at the time of writing.
• Small parts: keep the little ones away from under-3s.
• Avoid suspiciously cheap "official" Pokémon from marketplace sellers.

See the whole Jazwares collection, our wider Pokémon range, or Star Wars for the micro-ships. If your young fan is ready for transforming robots next, our Hasbro guide explains which Transformers suit which age.

Final thought: Jazwares isn't trying to make heirlooms. It makes affordable, officially licensed Pokémon toys that children actually play with, and that's exactly what most people need. Get the right line for the right age and you can't go far wrong.

Further reading: keep track of new figures with our Pokémon Funko Pop release dates, or if the cards are the next obsession, read the best trading card games to play and collect in 2026.