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JoyToy 1/18 Mortarion, Daemon Primarch of Nurgle figure, close-up with gas mask and The Lantern
Featured Death Guard Mortarion Daemon Primarch of Nurgle · £195.99 →

Officially licensed by Games Workshop

JoyToy Warhammer 40K Action Figures

1/18 scale, fully articulated and ready to display: Space Marines, Primarchs, Terminators, wearable MkX helmets and tanks. Pick a type, find a faction, or let the gift finder do the thinking.

  • 274 figures, helmets & vehicles
  • 11+ in stock to ship now
  • Free UK delivery over £65
Find a gift Browse by faction See everything ↓

Start here

Shop JoyToy by type

Choose your allegiance

Find JoyToy figures by faction

Every figure sorted by army. Tap one to see what we have, or tap a heading for the whole side.

Gift finder

Find a gift for a Warhammer fan

Three quick questions and we'll show you JoyToy figures that suit them, in-stock picks first. No Warhammer knowledge needed.

1 What's your budget?
2 Which army do they love?

No idea? Space Marines are the safe bet: they're the heroes of the setting. Or ask them, casually, which colour their army is.

3 What sort of gift?
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Still stuck? Give a Loaded Dice eGift Card →

The full range

All JoyToy figures, helmets & vehicles

274 products

Faction Files

Read the lore behind the figures

Know who you're buying? Our Faction Files cover the history of each army, so you can pick the right hero (or villain).

Keep exploring

Guides, gifts & more Warhammer

About JoyToy at Loaded Dice

JoyToy make the Warhammer figures that make Space Marine players quietly reconsider their life choices. Officially licensed by Games Workshop, every figure is 1/18 scale, fully articulated and kitted out with swappable hands and weapons, so a Space Marine stands around 12cm tall and can actually hold a bolter like he means it. Primarchs tower over them at up to 28cm, which is only right.

Whether you are after a single Intercessor for the desk, a full Terminator squad for the shelf or a Predator to park in front of them, this is the whole JoyToy range in one place.

Shop JoyToy by type

  • JoyToy figures — Space Marines, Primarchs, Terminators, Custodes, Death Guard, Sisters of Battle and more
  • JoyToy helmets — 1:1 MkX helmet replicas, with or without a display stand, including Dark Angels, Blood Angels, White Scars and Ultramarines
  • JoyToy vehicles — Predators, the Razorback, combat bikes and Dreadnoughts built to the same 1/18 scale as the figures
  • JoyToy in stock — everything on our shelves now, ready to ship
  • All Warhammer figures — every Warhammer 40,000 and Horus Heresy action figure we carry

Warhammer 40,000 and The Horus Heresy

The Warhammer 40,000 line covers the Imperium as it stands today: Primaris Intercessors, Terminators, Chapter Masters and the returned Primarchs such as Roboute Guilliman and Lion El'Jonson. The Horus Heresy line goes back ten thousand years to the Legions in MkIII and MkVI armour, their Praetors, and the Primarchs who started it all, from Sanguinius and Rogal Dorn to Perturabo and Konrad Curze. Both lines share the same scale, so loyalists and traitors can finally settle things on your shelf.

Beyond Warhammer

JoyToy also make figures for The King of Fighters '98, StarCraft, their own Dark Source mecha and Strife gladiators. You will find those here too, in the same scale and with the same attention to detail.

New to JoyToy? Our JoyToy collector's guide explains the scale, the different lines and where to start.

How ordering works

  • On our shelves — ships fast from Barry, South Wales. See JoyToy in stock.
  • Ordered in for you — many JoyToy lines are ordered from our supplier especially for you, usually 2–4 weeks to your door
  • Pre-orders — each page shows the expected month. Release dates are set by the manufacturer and can move, so treat it as our best estimate. See JoyToy pre-orders or everything in Pre-Order On Demand.

UK delivery is free on orders over £65. Questions about a figure, or hunting for one we do not list? Get in touch and we will do our best to track it down.

JoyToy – Officially Licensed 1/18 Warhammer Action Figures JoyToy (also written Joy Toy) is an action figure maker holding an official Games Workshop licence for Warhammer 40,000 and The Horus Heresy. Their 1/18 scale figures stand around 12cm for a Space Marine, with full articulation, interchangeable hands and weapons, and paint applied in the correct Chapter and Legion colours. The range also includes 1:1 MkX helmet replicas and 1/18 vehicles such as the Predator, Razorback and Raider-pattern combat bikes. Loaded Dice stocks JoyToy in our Barry, South Wales shop and online at loadeddice.uk. Figures on our shelves ship fast; others are ordered in especially for you from our supplier, usually in 2–4 weeks, and new releases can be pre-ordered with an expected month shown on each page.
Frequently Asked Questions

JoyToy (also written Joy Toy) makes highly detailed 1/18 scale action figures, and holds an official Games Workshop licence for Warhammer 40,000 and The Horus Heresy figures.

JoyToy Warhammer figures are 1/18 scale. A Space Marine stands around 12cm tall, while Primarchs and Dreadnoughts are larger, up to about 28cm.

Yes. JoyToy produce their Warhammer 40,000 and Horus Heresy figures under an official licence from Games Workshop, so the designs and colour schemes match the official lore.

JoyToy figures are fully articulated and come with interchangeable hands and weapons, so they can be posed firing, charging or standing guard.

Yes. JoyToy make 1/18 vehicles such as the Predator, Razorback and combat bikes to match their figures, plus 1:1 MkX helmet replicas with optional display stands.

Figures on our shelves ship fast from Barry, South Wales. Others are ordered in for you and usually arrive in 2–4 weeks. Pre-orders show an expected month, which is set by the manufacturer and can move.

JoyToy figures are made for adult collectors. They have small parts and fine joints, so they are not suitable for young children.

Right here. Order online at loadeddice.uk or visit our Barry, South Wales shop. UK delivery is free on orders over £65.

Visit the shop

28 Holton Road, Barry
CF63 4HD

01446 502 374

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Tue–Sat
10:30–16:30
Sun
11:00–16:00

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